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Purpose:
As partners in student success, the Division of Students (the Division) provides services, programs and facilities that foster academic success, student development and community engagement. Supporting the Division, the Communications and Marketing team creates strategic, timely, targeted and engaging student-centric communications. Under the direction of the Director, Admissions Project, the CRM Coordinator accurately develops, coordinates, plans, and executes on electronic content for prospective and current student audiences, contributing to the marketing and communications focused portions of the build, testing and launch phases of a new Constituent Relationship Management (CRM) implementation. The role uses the CRM to gather, compile and utilize data to segment and plan for the distribution of communications aligned with divisional marketing and communication objectives. The role also uses the CRM to create new and update existing digital communications and journeys and validate information with key partners across the University (namely divisional units and faculties) to ensure timely, relevant and accurate information is available to audiences. The role stays abreast of new trends and practices in web technology and applications to ensure divisional marketing and communication objectives are met. The role contributes to fostering a positive, supportive and student-focused environment by enhancing collaboration, maintaining communication, and embracing continuous improvement with a focus on digital technologies and applications. The role advances institutional decolonization, equity, diversity and inclusion (DEDI) priorities across all student-centric communications.
Education:
Bachelor's degree in marketing, communications, business, analytics, user experience design, English or a related field or an equivalent of 4 years recent experience (defined as within the last five years) working at York University and performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlined below.
Experience:
Two (2) years of recent related experience directly working with CRM such as Salesforce or other equivalent systems, designing marketing automation journeys, creating email marketing content, updating websites and coordinating editing/writing content geared toward learner/student recruitment or student-facing communications.
Skills:
- Effective written and oral communication skills required to publish timely and compelling content.
- Effective analytical skills for gathering, synthesizing and interpreting data for reports and action.
- Ability to exercise judgment, initiative and creative problem-solving skills.
- Effective organizational skills for record keeping and documentation.
- Ability to exercise tact, diplomacy and discretion when dealing with others and handling sensitive information and data.
- Ability to deal courteously and effectively with people and staff across all levels.
- Effective interpersonal skills.
- Ability to pay meticulous attention to detail.
- Ability to work effectively and accurately under pressure and in a high-volume environment.
- Ability to multi-task and set priorities to handle multiple projects and deadlines, oftentimes in response to changing/conflicting priorities.
- Ability to stay abreast of current and emerging technologies and innovations in the digital space.
- Ability to work independently and as a member of a team.
- Ability to apply the principles of effective web design, graphic design, user experience design, and accessibility for web (AODA, WCAG).
- Ability to apply the principles of data privacy and applicable laws and regulations (local and global) including PHIPA, CASL, and GPDR.Additional knowledge required:
- Knowledge of constituent relationship management (CRM) software such as Salesforce
- Knowledge of marketing automation tools and software such as Marketing Cloud
- Advanced Knowledge of MS Office 365 applications
- Knowledge of project management software (Jira, MS Planner) and basic principles of project management (Waterfall, Scrum, Agile).
Additional Notes:
Please note: This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions and/or international equivalents at the time of interview. Hours of work: 8:30 am to 4:30 pmSummer: Same as aboveRequests to work overtime may occur periodically throughout the yearPeak periods for this position: Fall (September â?? November) and Spring (March â?? April)Hours during peak periods: Same as above
Access Full Position Posting
If you are a current York University employee in the YUSA-1 bargaining unit and/or are using your job posting rights under the collective agreement to view and apply for jobs, you must apply through the Employee Career Portal - YU Hire to be considered an internal applicant.
As per Article 12.02(f) of the YUSA-1 Collective Agreement, to be considered an internal applicant, employees in the YUSA-1 bargaining unit must submit the application 5 working days following the first day of posting. This is referred to as the 'Posted Date' on the job posting. Please refer to the 'Posting Intent' on the job posting.
The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment.
York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.
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York University employees must apply to jobs through the Employee Career Portal - YU Hire. If you are a current York University employee and/or are using your rights under a collective agreement to view and/or apply to jobs, you MUST log into YU Hire to access the York University Employee Career Portal.
PLEASE NOTE: This job posting is for an existing vacancy. Applications must be received by 11:55 pm EST on the posted deadline date, if applicable. Posting deadlines can be updated, or modified, at any time based on hiring needs. Please refer to the York U Career Portal when confirming posting deadlines.